Franchising Information

Our Philosophy

Our philosophy is that seafood can be affordable, fast AND top notch quality at the same time; one doesn’t have to be sacrificed for the other. We strive to offer healthy, quality choices for our customers each and every day, in a fast, casual atmosphere.

Business Overview

Wharf Casual Seafood is a family friendly restaurant serving high quality, fresh seafood at a great value.

Southern Hospitality and a family feel are at our core. Our philosophy is that seafood can be affordable, fast AND top notch quality at the same time; one doesn’t have to be sacrificed for the other. We strive to offer healthy, quality choices for our customers each and every day, in a fast, casual atmosphere.

Early, Eva, and Stephen Duggar and Noah Griggs have been in the restaurant and seafood business for over 30 years and have used their expertise to create a franchise model like no other. They have developed a quick serve, cooked to order, high quality seafood franchise serving the finest seafood in traditional southern style, as well as a wide variety of delightful low calorie and healthy options.

Trade Area Criteria

Population of 25,000 plus within 10 minute drive

Our current areas for expansion include North and Central Florida, Central and South Alabama and Central and South Georgia.

Ideal Location

Retail Area with newer “Big Box” Anchor (preferred)

Hotel Area

City and Urban Setting

Site Requirements

Easy access for both Ingress and Egress

End Cap Preferred

Assistance in locating and negotiating lease

Lease Terms

5 year Base with (3) 5 year Options

No % of Sales Rent Terms

If you have a site that you think might work for one of our locations, please send information to Lee Duggar by clicking here.

FAQ’s

How much money does it take to open a Wharf Casual Seafood?
$70,200–$137,000. The largest variable in the investment is leasehold improvements and can vary widely depending on size and current condition. We can provide more detail in our Franchise Disclosure Document later in the mutual evaluation process.

How much is the franchise fee?
$15,000

How much is the royalty?
3% of gross sales

What type of training does Wharf Casual Seafood provide?

  • 1 week of classroom training
  • 2 weeks in your own restaurant prior to opening
  • Detailed operations manuals

What type of initial support is provided?

  • Assistance in locating and negotiating lease
  • Equipment purchases through approved vendors
  • Leasehold improvements and build-out oversight
  • Setting up POS system
  • Laying out front and back of house for optimal efficiency
  • Coordinating and setting up all vendor relationships
  • Advertising and marketing guidance
  • 1 week of in restaurant support during your opening week

What type of ongoing support is provided?

  • New products and recipes
  • Ongoing training
  • Regional meetings
  • Regular on-site visits from franchisor
  • Marketing plans and support

How long does it take to become a Wharf Casual Seafood franchisee?
The approval process typically takes 60-90 days and once approved it will take approximately 2-6 months to open. Finding suitable real estate is the wild card in this time frame.
How much money can I make with a Wharf Casual Seafood Franchise?
We will provide you with all of the tools necessary to evaluate the earnings potential of this franchise opportunity evaluation process.
What are the next steps to become a Wharf Casual Seafood Franchisee?
Fill out the short Request for Information form below and someone will be in touch with you soon to discuss in more detail.