Wharf Hospitality Group Inc., a five-unit fast casual seafood concept based in Alabama, has launched a franchising program to help expand its presence via multi-unit deals in Florida, Alabama, Georgia and South Carolina. The initial investment is up to $382,000, and the net worth requirements are $500,000 of which $250,000 is to be liquid.
“We have created one of the most affordable business models for franchisees,” COO and co-owner Noah Griggs said in a company release.
Recent company store growth includes two restaurants in Montgomery, Alabama, and a location under construction in Dothan, Alabama, projected to open in late April. Additional company sites are in the works for late 2020 and 2021.
“We plan to maintain a strong company presence by expanding in northern Florida and southern Georgia while supporting franchise growth in contiguous markets,” Griggs said.
Menu items include Shrimp and Grits, Seafood Gumbo, Po Boys, Tacos, Baskets, Platters and side items such as Southern Cheese Grits, Collard Greens and Brussels Sprouts. The restaurant also has a fresh salad line-up as well as wine and local brewhouse favorites.
A new look
Wharf’s original locations were dated with a typical “seafood restaurant decor,” according to Griggs, who said the company has created a new prototype celebrating its fisherman heritage with a modern twist. It uses reclaimed wood and Edison lights, for example.
This new look enhances our incredible food and hospitable service model creating a first-class dining experience,” said Griggs, who is confident that the fast casual brand is headed for growth.
“Our seasoned leadership team has over 100 years of combined food service experience with nearly 30 years in franchise management,” he said. “We look forward to seeing first-time and repeat customers as they enjoy recipes created by our award-winning co-founder and co-owner Chef Stephen Duggar.”